Environmental branding can encompass everything from advertising and ambient learning spaces to fine art installations. As an enthusiast of large metropolitan initiatives, I'm convinced that the most captivating urban art both engages the viewer and interfaces with the surrounding environment: the transformative appeal of a great mural means that it looks amazing and feels deliberate... unexpected yet obvious.

​

Aesthetically, Lansing’s Grand Avenue parking ramp tower was uniquely qualified toward this end. Its vertical profile offered a striking canvas to work on; the contrasting glass and brick (in combination with the horizontal lines of the adjacent structure) seem to converge in an iconic singularity.

​

Like a stylized gesture drawing, Let Me In incorporates graceful, organic lines that coalesce into a human form, pushing outward in forced perspective. The intent was to reaffirm Lansing's forward-thinking confidence, individuality, and commitment to the arts.